Person standing in front of colorful graffiti wall, wearing glasses, a white collared shirt, and a gray sweater, smiling with arms crossed.

Hey coach!
I’m Shu 👋

I'm the founder behind CoachTable — your affordable solution to ditch the messy spreadsheets that's keeping you from doing what you actually love.

My Journey

After 10+ years in UX & strategic design across the tech agencies and companies, I've collaborated with 30+ startups and founders helping craft apps, websites, design assets, and solutions that bring their vision to life.

In 2024 I left the corporate world to start my own ventures, so I know what it’s like to be in your shoes. Costs to hire consultants and endless software subscriptions can be hard when we’re early in our journey.

What sets me apart? I live for those moments when complex problems transform into elegant, simple solutions. That perfect balance of function and style is my sweet spot.

What I bring to the table

  • Airtable Wizard — Airtable mastery that turns chaotic data into streamlined systems

  • Automation Expert — Creating seamless integrations that work while you sleep

  • Design Thinker — Bringing style and functionality together so your systems aren't just efficient — they're beautiful and easy to use

By the numbers

10+

years in the tech industry

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100s

of hours saved through automations

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30+

startups & founders supported

My mission

I believe entrepreneurship should be accessible. My mission is helping solopreneurs kick-start their business journeys in ways that are:

  • Lean (without breaking the bank)

  • Affordable (one-time payment > endless subscriptions)

  • Stylish (because beautiful systems are more joyful to use)

What lights
me up

After my ADHD diagnosis in 2022, so much clicked into place. Those moments of struggle with data entry and repetitive tasks? They weren't character flaws — they were my brain wired for creativity and problem-solving, not tedium.

Nothing puts me in flow state quite like developing elegant solutions in Airtable, Squarespace & Canva (yep - coaching design templates coming soon!), creating seamless automations, and designing assets that just work. And I want that same feeling for you — less time on admin, more time in your zone of genius.

Ready to reclaim your time?

CoachTable is perfect for coaches who are:

  • Establishing their coaching practice

  • Manually tracking ICF credential hours

  • Using scattered spreadsheets and docs for client management